Brand Style Guide

A Brand Book is a set of rules that explain how your brand works. This forms part of your band strategy and avoid brand brand confusion and misrepesentation.

These guidelines typically include information such as

  • Colour Palette with Hex Values, RGB, CMYK
  • Typography Guide (Fonts and settings)
  • Logo Usage Guidelines
  • Do’s & don’ts

We attempt to consider almost all applications upfront

– Photography style
– Supporting graphic elements
– Design layouts and grids
– Social media profile page applications
– Brochure/flyer layout options
– Signage specifications
– Advertising treatments
– Merchandising applications
– Copywriting style (a.k.a. “tone of voice”)
– Editorial guidelines

Consitency is key

To communicate your brand effectivly  you need to tell a good, consistent story.

This creates trust and brand loyalty

Colour Palette

Set the tone and create the right mood with a careful selection of primary and secondary colour palette

 

Typography Guide (Fonts and settings)

Typography Guide (Fonts and settings)

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H4

 

 

Complemenary Fonts

We  carefully  select complimentary founts. When creating a brand using the same font for everything negatively affects the

  • Aesthetics of a design
  • Readability
  • Reduces the effectiveness of content

 

 

Logo Variations

Logo Usage Guidelines

To do or Not to do?

 

Photography style & Image Enhancements

A picture says a thousands words

 

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H2

H3

H4

Copywriting style (a.k.a. “tone of voice”)

Tone, Style and formats

We will creatte various lenghts

Formulate important facts, dates accreditation

What is copywriting

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Why do you neeed it

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.